Thursday, May 9, 2019

MARKETING: Mark Your Products For More Sales

If you like to add variety and jazziness to your packaging like I do, merchandise tags can be made out of any old thing. Within the junk mail and household packaging that you get everyday are potential creative tags. Though there is a lot to be said about ordering coordinated business tags, labels and seals, I am an eclectic type of person. I like showing a different tag on each of my items. I make them from greeting cards, scrap paper, recycled artwork and other salvaged items. Here are the fronts and backs of some of my one-off tags:
Handmade product tag by Artsy Craftery Studio: made from tissue box design cut out.

Artsy Craftery Studio merchandise tag made from a salvaged drawing.

Handmade product tag by Artsy Craftery Studio: a salvaged paper star.

Artsy Craftery Studio handmade merchandise tag made from a greeting card cut out.

While tags are a fun identifying addition to your work, they are made to be discarded. As a result, we have to ensure that potential customers can find us by applying identifying/contact info, if possible, onto every piece of work that we produce. 

I committed to this idea long ago when I was disappointed to find myself at home with a favorite item that I had bought long ago. I wanted to find more of the work and had no idea who created it. Though I searched, there was no identifying info on it anywhere. I had wanted to learn more about the person and order more products, but the opportunity was forever lost to me.

One-off tags made by Artsy Craftery Studio
How do you add non-removable business or personal names, acrynyms, email addresses, etc., to your work? Some ways that I do are:
  • adding my name, logo and/or email to the back of paintings, mixed media, etc.,
  • adding cloth tags with business name and/or email to sewing and needlecrafts,
  • if the craft work is very small, print some type of identifying info on it with an ultra-fine permanent marker,
  • incorporate identifying info into digital designs,
  • add tiny, pre-made, customized ID charms to jewelry designs and other accessories, or use an initial charm to jog your customer's memory, or metal-stamp your own charm tags with a custom metal stamp or one that you create. 
For some items, of course, I simply can't find a way to do it. With an ultrafine marker though, there are few times when I can't. Always try to place it in an inconspicuous place, a corner, at the bottom or along the side. If a customer loves your work they will search every inch to find you.

Anything that you provide on your product may one day convert to several sales. If you could have seen me feverishly searching and examining products that I've had over the years for some minute scrap of identifying info, you would understand how important this is. These products have been anything from paper-crafted pieces to sculpture.

I've bought them at department stores, discount stores and thrift stores. Some of my fav items are from thrift stores, flea markets and bazaars, out-of-the way places to where some creative person's artwork or crafted items ended up. They were someone's discards, but they were new treasures to me.

So, don't forget your identifying info, if you can at all add it. It does take extra time, but it's worth it , because wherever your handmades end up you'll be with them. Don't rely on customers to hold on to packing and shipping info. If your product should end up at a church bring-and-buy, that info would not follow it anyway. Be more proactive in marketing yourself and find creative ways to mark your products.


Michelle said...

Excellent point! You never know what little bit of effort, like making yourself easy to find again, could turn into a sale at some point. Thanks for linking up with Creative Compulsions!

Artsy Craftery Design Studio said...

Hi Michelle! One tip I forgot to add is to add tiny, customized ID charms for jewelry and other accessories. Going to edit now. Thanks for visiting!

Cette Petite Maison said...

I love you blog Sandi, it's so inspiring :)

Carol-Ann xxx

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