I learned something from this Etsy on MSNBC segment, where a small team of Etsy experts help Jackie rebrand her business. The main principle that I learned is consistency in branding. Jackie has a b&m and digital brand that needed to be better consolidated. The photography tips are really good too, and confirmed what I am practicing.

If you're looking for a quick, 10 minute lesson on better branding practices, watch this video segment. If it doesn't play above, here is the link:  Small business makeover: Bushel & Peck’s

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