Thursday, December 21, 2017

MARKETING: Saving Time In Repeat Marketing

In Small Business Trends' article, How to Automate Your Small Business Marketing with These 4 Approaches, they discuss automatic email marketing "to begin a campaign or follow up on the actions of prospects and customers". As they note about this affordable way to market products and services, if it is done incorrectly they are rarely read.

I think that the best email marketing tool is a newsletter. Potential customers and others can sign up for it, i.e., it's voluntary, versus sending out marketing emails to every email address that you've ever run across. The latter can be annoying and perceived as spamming. Ultimately, it is useless, a waste of time and effort.

Source: Small Business Trends

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