Sunday, November 6, 2016

MARKETING: What Is Spam? Am I Doing It?

I thought Twitter's definition of  spam was interesting, because I encounter members who regularly do at least 3 of these things. We all know that spamming is bad marketing, and we shouldn't do it, but sometimes the line is very thin. It's good to have explicit directions to consider from different sites. Read what Twitter says below:

"Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are:
    • if you have followed and/or unfollowed large amounts of accounts in a short time period, particularly by automated means (aggressive following or follower churn);
    • if you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
    • if your updates consist mainly of links, and not personal updates;
    • if a large number of people are blocking you;
    • if a large number of spam complaints have been filed against you;
    • if you post duplicate content over multiple accounts or multiple duplicate updates on one account;
    • if you post multiple unrelated updates to a topic using #, trending or popular topic, or promoted trend;
    • if you send large numbers of duplicate replies or mentions;
    • if you send large numbers of unsolicited replies or mentions;
    • if you add a large number of unrelated users to lists;
    • if you repeatedly create false or misleading content;
    • if you are randomly or aggressively following, liking, or Retweeting Tweets;
    • if you repeatedly post other people’s account information as your own (bio, Tweets, URL, etc.);
    • if you post misleading links (e.g. affiliate links, links to malware/clickjacking pages, etc.);
    • if you are creating misleading accounts or account interactions;
    • if you are selling or purchasing account interactions (such as selling or purchasing followers, Retweets, likes, etc.); and
    • if you are using or promoting third-party services or apps that claim to get you more followers (such as follower trains, sites promising "more followers fast", or any other site that offers to automatically add followers to your account)."
The Creative Seller 

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