Thursday, October 20, 2016

MARKETING: How To Make A Youtube Video

You could boost the marketing of your brand by creating a slideshow with Powerpoint, or any other presentation software, like the free Apache OpenOffice Impress, or Youtube. If you use any of the free video programs offered by websites such as Animoto or Kizoa, you will only be able to make a 30- seconds length video. Better than nothing, but not descriptive enough.

To make a longer, free video, you can use Youtube's Creator Studio, available to anyone who has a Youtube account. You automatically have access to Youtube if you have a Google account, though you may have never visited to complete your profile and build your channel.

Here are my quick and easy steps to making a Youtube video. You can do it. Just set aside a little pocket of time, take a deep breath, and dive in. You don't even have to do all of my steps at one time. Do 2-3 at a time, when you can make time. You can always delete your practice videos so no one will watch them.  So you can't procrastinate and say that you don't want others to see your flops. So, here we go!

  • Go to Youtube, and sign in if you're not already. Click your avatar in top righthand corner, then select Creator Studio.
  • In lefthand sidebar select Create.
  • Under Create select Video Editor.

  • To the left of the video screen select the Camera icon.
  • Under that icon bar select Add Photos To Project, or Add More Photos.
  • Upload your photos from your computer, or select from the photos that Google shows you are stored in your Google Photos acct from images you share at G+, Blogger, etc.
  • Save a name for your project by clicking the Project window near the top left of the page. Change the default name in the window, My Edited Video, to whatever name you want to use. If you are creating a practice video, name it that.
  • If you want to start on another video project, and keep the one you are working on, click the little down arrow beside the word Project, and a drop down menu will show. Click the New Project button (your current video project has automatically been saved), and a new page will be created, with a new project name, again called My Edited Video.  
  • This is where your projects that you don't complete will be. If you have more than one in progress, and don't give them a name, they all will have the name My Edited Video.

  • To continue with your video creation, lay your cursor on each pic one at a time, and click the + sign in the corner of each to add the ones you want to the video bar below.
  • As they are added, the video will start playing so you can see how it looks already.

  • To add text, click the "a" letter on the icon bar.
  • Go down to the video bar where your images are and click the 1st image that you want to add text to.
  • Go back up to the text creation window beside the video window and click the word Text.
  • There are several text adjustments that you can make.
  • Be sure to check the box  beside "Enable Text" or you won't be able to see on the video screen the text that you are creating as you make changes.
  • Add text to whatever image you want by clicking each one as you finish the other.

  • To return to the original icon tool bar, where you can add transitions between images, scroll to the bottom right of the page and move the button beside the magnifying glass to the left if you can, or a little to the right.
  • This resets the page to the original icon bar.

  • To add transitions, click the bow tie icon.
  • Click, hold and drag the transition of your choice to the video bar where you images are, and hold it between any 2 images until that between space light up, and then drop it.
  • The dragged transition should drop between the images and the video will start playing.
  • Video plays a lot when you do just about anything. I found that clicking in the blank space to the right of the video bar after your last image usually stops it.

  • To add music, click the music note icon.
  • To listen to the tracks first to choose the one you like, click the play triangle to the left of the track name.
  • To add a track click the plus sign to the far right of the track beside the track length figure.
  • The track will be placed under the video bar where your images are, into the music bar below that.

  • After you add your text, transitions and music, and are happy with your multimedia creation, click Create Video in the blue rectangle at the top right of the page.
  • YT will tell you that it will take a while to process your video, and you will receive a msg when it is completed.
  • You will find your video in your YT Channel beneath your header, beneath Created Playlists, under Uploads. That's where mine are.
  • There are other Youtube Video Creator features that I don't know about, or how to use. The steps above have been all that I've needed to create my videos. I do edit this post as I think of things that may make the instructions clearer and easier.

These are the first 2 videos that I created using the exact steps that I've shared above. For the first one, I used the grid and panning in and out transitions, a purple banner at the bottom of the screen set to maybe 40% transparency, and 2 fonts in white. The length is 2:48 minutes.

For the next video, I used the grid and the diamond transitions, a green banner with a bottom orientation, set to about 60% transparency, and 2 fonts in white. Length is 2:04 minutes.

Play around with the Youtube Creator video maker when you can make time. You can delete any test video that you don't like. So there's no excuse for you not to work on creating your 1st promotional video, and upgrade your brand promotion. Mostly everything I do I started by trying and testing.  Trial and error. One way to do it when you have nothing else!

Good luck! You CAN do it!

The Creative Seller 

Images: Free Images

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