Monday, June 27, 2016

MARKETING: Retain Customers With Incentive Gifts

Artsy Craftery Studio creates scalloped, round, summertime yellow and red polka-dot tags as incentive gifts.
As a handmades seller, do you enclose an incentive gift with your customers' orders? I have been doing this for so long that it is automatic. Which is why I swiftly whipped up these summery red and yellow thank you tags today. Haven't had a chance to make up my stock of incentive tags, but this morning I found an order in my inbox. I may not have my incentive supply done, but what I do have is a stock of miscellaneous die cuts in various degrees of embellishment.

I quickly pawed through the scalloped circles, and eyeballed the circle sizes I would need to embellish the red inked orbs with decorative paper. Searching through my decorative papers supply, I decided on the picnicky red polka-dot, or dotted-swiss depending on how you see it, pattern, and got to cuttin' with my Fiskars Circle Cutter. Wait, is dotted-swiss always on a white background? Anyway, my thank-you stamp from the Orient, and some yellow Colorbox Cat Eyes chalk ink finished them off. Punched holes and black yarn ties made them ready for shipment.

Scalloped circles were cut with a Marvy Uchida 2 1/2" punch, black stamp ink is Memento fade-resistant dye ink in Tuxedo Black, red polka-dot paper is from Snap! Color Vibe 6x6 pad, black yarn is DMC25 embroidery floss.

If you don't send your customers an incentive/thank you gift, you are missing an opportunity to impress your brand upon their minds. Anything to help them remember you!
The Creative Seller      

1 comment:

Artsy Craftery Design Studio said...

One seller commented at a forum that she is one who does not welcome incentive gifts. She said they are usually products for which she has no use, and she has to decide what to do with them. Think carefully about the incentive gift you may provide. Try to insure that it will be truly useful to your customer. If you're not sure, just don't send one. Better to err on the side of caution.

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