Sunday, March 15, 2020

Why Are Your Digital Ads Not Increasing Sales?



Google rakes in over $135 billion and Facebook $70 billion as sellers spend more dollars for part of the digital advertising pie, according to Statcounter.com. They are investigating why increased seller competition for the same marketing demographic is becoming more expensive and less profitable.

I noticed years ago that with our struggling economy more creatives were coming online to sell their products. We see just how stiff the competition has become with the closing of many veteran shops and the many defunct venues. The handmade sellingscape has virtually collapsed under the burden of so many sellers and so few customers and traffic.

Statcounter says there are more new businesses competing, but what is Google and Facebook doing as sellers devote more of their advertising budget to digital ads? They change their SEO calculations, i.e., algorithms, which results in less free organic real estate to be shared by sellers. This tactic pushes sellers to buy more ad exposure with the payback not being what is expected. Are you spending your ad dollars in the most profitable way? Read more about Statcounter's research here.

A Statcounter account to analyze your traffic trends is free for 30 days. I joined many years ago and my account is still free. In addition to the .html to add a counter to your site, they offer a blog, forum, support and upgrades.


Tuesday, October 8, 2019

New Logo Poll Drawing Results


The majority favored the tri-colored hearts. I liked it too so it will be my main logo. Because I loved the green hearts I've decided to also use them. I have three sub-brands and the green hearts will represent my beaded handmades with this logo:
My paper-crafted handmades will be represented with this logo, where I changed the hearts to fuchsia:

I then changed the hearts to turquoise to represent my handmade embellishments and supplies brand:

I'm so glad that I asked for your help, because it led me to more creativity and satisfaction.

Two people dropped out of the drawing, so that left 7.  If the winner forfeits the gift I will run another drawing. The winner who Random.org picked is: SUSAN! Congrats Susan! Sent you a private FB msg.

I plan to run other drawings for various reasons in the future. I'm sure I will be making some products especially for these drawings. The person who last won a drawing will be dropped from the next drawing so as not to win twice in a row. Sometimes I may draw twice for one giveaway. I've always wished I had more of a chance to win when entering drawings with many others.

Thanks again! This was great fun!
~Sandi~

Monday, October 7, 2019

Rainy Monday Motivation For Everyday



A rainy Monday does not suppress creativity. There is very little that can. A rainy day promotes quietness and peace, the perfect atmosphere to foster thoughts of new creations. A rainy day slows us down, so that the dreams of creations that get lost in a busy in-and-out day can bloom into fruition. Embrace your rainy day and make your new creations that have been pressing you to allow them to come forth. Let them live, on a rainy day.

I'm getting together a pkg of paper crafted gifts for a poll I recently ran. It's almost more fun giving away something handmade than preparing an order. Almost. Have you run any giveaways lately? How do you structure yours? Do you run them often?

Embrace your rainy Monday and let your new creations come forth.
Here is a motivational blog that I ran across called Unapologetic Happiness, where the writer offers motivation and tips on how to choose happiness everyday. It is owned by Shanette Mcneill, a health & wellness coach and a certified life coach.



Sparkle Image Credit: Google, Black Birds And Butterflies
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