Monday, March 13, 2017

SELLING HANDMADES: What Are Customers Seeking?

 

What You're Ultimately Selling Is Something Very Intangible.

I once saw life coach Tony Robbins on TV, and he spoke along this line, that customers are purchasing an experience. This means that they are pretty much seeking a feeling or emotion when they shop.

I was purging my files and ran across this gem, on a snipped piece of pink paper. Don't remember from where I got it, and I believe it refers to interaction with potential customers on the sales floor. You will see, though, that it is important to understand for any type of selling:

Selling is a dialogue, sometimes very short and to the point; other times a bit longer because it's a different customer with different wants. It's during these selling conversations that you have the chance to turn visitors into customers and customers into loyal shoppers. However short or long the time with customers, you help them make buying decisions about what they want for themselves, relatives, friends, and their home. What you're ultimately selling is something very intangible.

When customers buy business suits or outfits for casual Friday, what they're really buying is professionalism and self confidence. When a customer buys cosmetics, she wants to feel good and look good. When shoppers buy wedding gifts, graduation gifts or Christmas gifts, they are buying good feelings and goodwill. Customers want to feel good when they shop!

For the creative, no matter how we sell or what, it is important to remember that customers are seeking an ambience, a favorable and compatible environment. That's why branding is so important, as well as business collateral, tone of writing and speaking, attitude, attention to detail, confidence, thoroughness, compassion and the ability to relate, etc. All of these contribute to presenting the experience that your customers are seeking. Learn the difference between shoving a product or service into your potential customers' faces ~versus~ delivering a great experience. 

Friday, January 13, 2017

COPYRIGHTS: Myths Debunked Re Selling Pattern-Made Products

Learn from the So Sew Easy website about myths regarding selling products sewn with patterns. The info is so very interesting, valuable and important for handmades sellers, and anyone else using patterns to create products for sale. You'll be surprised by what you read! I was amazed, but it makes so much sense really. That's why the law supports it!

Sewing pattern copyright law – myths debunked






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Thursday, January 5, 2017

Jobs & Employment: Blogarama

Blogarama has a job board. This is what they share at the site:

The Blogarama's Work From Home Job Board is a job board for bloggers looking for work from home positions and for companies looking for bloggers to hire. 

Here are some jobs that I saw in a recent email from them:

Monday, January 2, 2017

BUSINESS: James At Zest Tea On Business Success




So, what does it take? Business success, that is. Just how do you DO it? Become a success. Well, one of my 3 buzz words is innovate. If you can't find it, create it. If no one has it, build it. If you need it, but can't source it, most likely someone else is searching too.

James Fayal, whose product Zest Tea won Best New Product at the 2015 World Tea Expo, says that his product fulfills a need that his competitors don't perceive.  He has made some smart business moves to carve out his place in a saturated market. Among the ways that he marketed his beverage to get a foothold was through targeted internet campaigns, and building a loyal local customer base.

James was smart in identifying a need for a product that takes the customer in the opposite direction than that of the health-crazed, caffeine-reducing masses. He has labeled his rebel libation as high octane, with as much caffeine as coffee. The BUT, according to his website, ZestTea.com, is that the sipper experiences no jitters and no crash. To learn how they do it you'll have to read at his site.

First, though, read at Entrepreneur.com about his three steps for building and marketing a successful niche business: This Booming Tea Seller Has 3 Business-Building Lessons to Share


Source: Entrepreneur.com





Thursday, December 29, 2016

CRAFTING: What Does An Effective Video Tutorial Look Like?

Mark Montano has such a colorful studio, where he makes tutorials on quick and easy crafts. I like his music tracks, and the way that he pauses for each step. He clearly indicates what to use and how to do it. It is also easy to understand what he is saying, because he speaks precisely and loudly. He is a professional, so if you want to start creating your own vid tuts, take note on how Mark does it! Subscribe to his YT channel.

Check out this tut for gorgeous southwestern-inspired decor: How to: No-Sew Cactus Pillows. 




I'd love to begin creating vid tuts for some of my fav projects, but really don't see that happening anytime soon. It's like an either-or plan. Do I create less, and produce vid tuts for past projects, or do I forget about vid tuts and continue with current and upcoming projects? Product listings and shop highlights vids can be made in half a day. Tuts can take much longer. The best that I can hope for at this time is an occasional tut. When? Who knows? I'm a creator. I dream all of the time.


Tuesday, December 20, 2016

TIME MANAGEMENT: Taming The Picture-Taking Beast



Well, I just finished editing another 11 pics for a new product that I need to list. As I tensely sat forward in my chair, and leaned towards the computer, working as fast and focused as I could to swiftly complete the task, I remembered my promise. I promised myself that I would stop taking so many pics of my products.

I'm an amateur and handmades products photographer who uses a PS. I taught myself how to skillfully take pics by starting years ago with a $60 camera (on special for $25) from Office Max. I learned what it takes to product clear, sharp up close photos, leading me to upgrade to a camera with a macro feature. Along the way, I learned how to edit photos that I uploaded into my computer. The first ones were almost microscopic, because I didn't understand about resolution and pixels. So through much trial and error, I have become a pretty good photographer/image editor.


I've just fallen in love with the photography process. Though I also love image editing and manipulating, the number of pics that I take has become a burden. I am such a prolific creator, that I just don't have time to run free with photography. It does not help that the many angles of the recommended and necessary product photography is very exciting to observe through the viewfinder.

Some products require more images than others, so that prospective customers can get a complete view of the handiwork. Recently, I began wanting to have at least one unique image for each product that I list simultaneously at various venues. That is not helping my resolve to reduce the number of pics that I take.

I promised myself that I would take a maximum of 4 photos of my products, and increase it when necessary. That necessary resulted in the 11 pics of my Handmade Dragonflies Decorative Envelope

Some products require more images than others, so that prospective customers can get a complete view of the handiwork.

Handmade Dragonflies Decorative Envelope by Artsy Craftery Studio

I've just fallen in love with the handmades products photography process.

Handmade Dragonflies Decorative Envelope at Paper Euphoria
I'm doing ok with keeping my resolution, but I still need to work harder to prevent so much relapsing. I'm almost to the point where I spend way too much time producing product photos ~versus~ creating products. Don't you know: the business management side of creating to sell is the bane of the creative?

Thursday, December 15, 2016

HOT BEVERAGE DRINKER: Coffee To Carafe Joy



Like everyone else, I used to drip my coffee and leave the pot sitting on the hotplate all morning. I would pour from this pot throughout the day, drinking the rapidly darkening and burned-smelling liquid.  I'd always noticed that the brew seemed to become more bitter or strong as I neared pouring the last cup. Though this annoyed me, adding more cream and sugar made it better. I was a coffeehead, and thought this was the way it had to be done. I was going to drink coffee, no matter what.

After I joined, I received a free, black plastic carafe from the Gevalia monthly coffee club, and promptly stored it in the cabinet. I was not going to take time to pour my coffee into it. Anyway, I liked my coffee hot, not lukewarm like I thought the carafe would keep it.

One day, I decided to pour my coffee into it. Afterall, I'd gotten coffee from vacuum pots at cafes, and it came out steaming. I think also that on that day, I wanted to take a batch of my coffee with me to another room. Well, my pot was not a vacuum pot, but I was surprised at how long the brew stayed hot! It tasted almost freshly-brewed. It was still thin and translucent, not dark and thick-tasting as when it was left on the hotplate. 



That day I poured to my heart's new content, and only had to reheat the last cup in the microwave. One day, I left some coffee in the carafe overnight. Well, the next morning the coffee was warm, not lukewarm! So I became sold on decanting fresh-brewed coffee. I have since broken my precious Gevalia pot, finding out that it was glass inside when I dropped it. Unfortunately, have not been able to find another like it. The double-wall aluminum pot, that I ordered from Amazon, with the temperature needle in the cap does not keep my coffee hot for even 2 hours, a far cry from what my beloved Gevalia carafe did.
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The Creative Seller
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