Sunday, March 15, 2020

Why Are Your Digital Ads Not Increasing Sales?



Google rakes in over $135 billion and Facebook $70 billion as sellers spend more dollars for part of the digital advertising pie, according to Statcounter.com. They are investigating why increased seller competition for the same marketing demographic is becoming more expensive and less profitable.

I noticed years ago that with our struggling economy more creatives were coming online to sell their products. We see just how stiff the competition has become with the closing of many veteran shops and the many defunct venues. The handmade sellingscape has virtually collapsed under the burden of so many sellers and so few customers and traffic.

Statcounter says there are more new businesses competing, but what is Google and Facebook doing as sellers devote more of their advertising budget to digital ads? They change their SEO calculations, i.e., algorithms, which results in less free organic real estate to be shared by sellers. This tactic pushes sellers to buy more ad exposure with the payback not being what is expected. Are you spending your ad dollars in the most profitable way? Read more about Statcounter's research here.

A Statcounter account to analyze your traffic trends is free for 30 days. I joined many years ago and my account is still free. In addition to the .html to add a counter to your site, they offer a blog, forum, support and upgrades.


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