Wednesday, May 8, 2019

NEWS:Shopify Absorbs Tictail



The selling venue, Tictail, was acquired by Shopify in November, 2018.  The platform closed in April this year and the acquisition also closed the b-and-m store in Manhattan. This undated statement, at the website address Tictail.com/en, makes it sound like the site will return with a new metamorphosis:

  • We are looking forward to the amazing things we will now be able to accomplish as a part of Shopify - we’re really just getting started. We want to thank everyone involved in the journey so far; our team, our brands, our customers and our investors - and welcome you on to this next chapter, we can’t wait to continue our journey with you. See you at Shopify!
Founded in Stockholm in 2011 by Carl Waldekranz, Kaj Drobin, Siavash Ghorbani and Birk Nilsson, the platform was popular with creatives in Sweden, Germany and the UK. The marketplace exclusively featured a curated gallery of independent global brands, though anyone could open a shop. The site was billed as a DIY e-commerce platform empowering emerging designers to set up a virtual store in minutes.

Resources:
Wikipedia 
Tictail.com/en

2 comments:

Michelle said...

Hmmmm. I’m always skeptical when a smaller company is purchased by a larger. I hope it works out for everyone.

Artsy Craftery Studio said...

@Michelle At first Shopify was going to keep the b&m Manhattan store open. I see now that it was closed. I agree that you can't trust any promises made by new companies, or new management, for that matter.

I had a Tictail shop for a short period. When I discovered that all shops were not given marketplace exposure, but only those that were curated, I left.

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