Sunday, May 20, 2018

BUSINESS: What Does SS18 Stand For?

Mexican pepper design papier mache napkin rings.

SS18 and AW18 are often used in the fashion and decor industry to indicate seasonal designs. SS18 refers to spring-summer and the year, 2018. AW18 refers to autumn-winter.

Good Vibes Crochet Necklaces

Remember, if you use industry jargon or industry-specific lingo in your product listings, you may lose some customers. Shoppers sometimes do not have time to seek out the meanings of terms. Sending sellers an email requesting info that should have been included in the listing is time-consuming and delays the purchase. They may even consider that some terms could refer to something undesirable. Many who are not in the know may move on, preferring to shop for merchandise whose meanings they understand.

I saw the SS18 notation in 2 Etsy listings today. I'm one of those few who takes time to seek out the meanings of odd terms, because I'm a writer, avid reader, and because I'm insatiably curious. If I was just an average shopper I would not care, but wouldn't want to order something that could be wrong for me either. I'd move on. It's fun to use industry language. It makes us feel professional. If we include them, we should add a notation of the meanings of unusual names and terms.

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