Thursday, November 30, 2017

JOBS: 50+ At Etsy

I counted 69 jobs available at Etsy this morning. Of course they're mostly tech positions. Locations are domestic and international, and some remote. Analytics, brand design, member operations, product design, human resources, and the usual internships.

Wednesday, November 29, 2017

MARKETING: How Many Emails Are Too Many?

As soon as I signed up for the Sew Daily newsletter, I became overwhelmed with daily emails. I really think that I heard from or through them twice on some days. After waiting a few weeks, the proliferation of emails did not let up, so I unsubscribed. I was sent to a page to manage subscriptions, where I saw 3 columns of subjects about which to receive communications. I decided to give the site another chance and unclicked everything, except for 1 subject.

Now more than a month later, though the emails have been reduced quite a bit, I still get a few too many for my taste. I am unsubscribing completely. Maybe my initial experience made such a bad impression that I am loathe to see anything in my inbox from Sew Daily. It is a good possibility that that is the reason I am still unhappy with their communication. It's a great site with a wealth of info and resources, but first impressions linger. While setting my subscription preferences was my responsibility, their default subscription settings should not have flooded me with emails upon my joining the site. Unfortunately, many websites and sellers practice this annoying behavior.

So let that be a lesson to all of us when it comes to email and social media marketing. Flooding visitors with posts and shares and emails has the opposite effect. It not only can drive away any potential sales, but it can drive away potential customers' desires to have anything to do with the offenders. It makes you appear to always be self-serving, thoughtless and inconsiderate. I felt like I was drowning in Sew Daily emails and could not catch my breath!

So how many marketing emails, social media posts and shares, on a given day or in a given week, are too many? Well, while there is no perfect, hard and fast rule, judge by your own feelings. Are you an active seller with a strong online presence? Is checking your email and social media accounts 1-3 times daily part of your standard routine? On the other hand, do you allow your email to back up, checking your inbox every other day, or longer? Do you multi-task and wear all of the hats in your business or enterprise? You are then a very, very busy person.

How many communications from the same entity would be annoying and unnecessarily time-consuming for you? What would make you feel that the seller or company was overdoing their marketing and being self-centered and insensitive to you? Let that be your guide and tread carefully as you promote and share.


News: New Face & More At Scott's Marketplace

Scott's Marketplace has new look and more.


Scott's Marketplace, the selling venue with a local focus, has a slick new design, slick new language and slick new subscriptions. I like the new design, because it's crisp and modern. Made It Myself and eCrater should really take notes. I've listed at the former, and am still at the latter. The new language is just ok, that flippant and in-your-face style geared towards an irreverant, youthful audience, maybe 35-. Confident, but somewhat cheeky.  Complete thumbs down on the new subscription tiers though.

They have relegated low-volume handmades sellers and others to The Hobbyist free membership. "Thinking about turning your passion into a career? Try our risk-free plan," they state. Well, there is not a lot of help here with charging sellers, who may need free listings as they build their business, a 10% FVF and only allowing them to list 10 products. The career help is very constricted. As Zibbet admin stated about restructuring their subscription levels, their new free shops 10-product 1-image limit was not made for sellers to stay there, but to try and buy a subscription (paraphrased). When I remember that, I can see why there is very little wiggle room in these types of free shops.   


Anyway, I'm happy for Scott's that they are moving forward, though not in a way that I embrace. It is their site and what they decide will be profitable is boss. Resellers, dropshippers and brand knock-off sellers, if you sell over $1,000 a month, you can join them and subscribe to their highest tier (my tongue in cheek statement, not Scott's). My mouth fell open when I saw the $100 a month fee.  They call it The Boss. Of course, some handmades sellers have boss sales every month that would warrant this type of subscription too! Congrats to them!

On a side note, many Scott's sellers still don't believe in showcasing shop banners? I wrote about that many months ago at my archived blog, Living To Create, No Shop Headers At Scott's Marketplace? :(. I complained how sellers were not given shop headers, but ugly, tiny avatars only. That was when I was considering joining. Very few sellers bothered to even upload an avatar to promote their brand. I found it depressing as I surfed around the site. Well, Michelle T at Scott's responded to my post (you can see in the comments), saying As far as that ugly avatar, that's standard for all the new stores, but will be customized soon! They looked the same to me as I surfed around the new site tonight, 1 1/2 yrs later. I visited 5-8 random sellers I picked from the homepage marketplace, and not one of them had customized avatars. I couldn't even tell if Scott's is offering shop banners now, because the ugly little avatar was smack center at the top of each shop, a tiny circle with a tiny little grayed-out, single-gabled hut inside.

Congrats anyway, Scott's, on your attractive new site! It's really pretty!

Tuesday, November 21, 2017

Holiday Free Shipping And Design Services

Free Black Friday * Small Business Saturday * Cyber Monday shipping at Positive Words Artwork!


FREE SHIPPING
on
 * Black Friday * Small Business Saturday * Cyber Monday *
 11/24-25, 11/27

on all orders at my new shop,

Positive Words Artwork.

All shipping charges will be refunded after ordering.

Thanks for visiting!
Happy Thanksgiving to you and yours!!!


Banner Design Services
If you are a handmades seller and would like a Christmas or other banner like this, featuring your shop header, contact me at 
artsycrafterystudio@outlook.com
Put "Sale Banner", without the quotation marks, in the subject line.

Wednesday, November 15, 2017

MARKETING: Free Online Promotion Ideas



At the American Express Open Forum website, Kim Bhasin shares 7 Ways To Promote Your Business Online For Free. The article seems to be geared towards brick-and-mortar shops establishing an online presence, but the tips are certainly useful to handmades sellers and other creatives with online shops.

Sunday, November 12, 2017

BUSINESS: eCommerceBytes Info On USPS 2018 Increase



Ina Steiner, at eCommerceBytes, talks about Tips on Dealing with the 2018 Postal Rate Increase. Flat rate costs going up. Also, various service providers rates to be raised at different times, making it extra-challenging for sellers to spreadsheet it all.

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