So, what does it take? Business success, that is. Just how do you DO it? Become a success. Well, one of my 3 buzz words is innovate. If you can't find it, create it. If no one has it, build it. If you need it, but can't source it, most likely someone else is searching too.
James Fayal, whose product Zest Tea won Best New Product at the 2015 World Tea Expo, says that his product fulfills a need that his competitors don't perceive. He has made some smart business moves to carve out his place in a saturated market. Among the ways that he marketed his beverage to get a foothold was through targeted internet campaigns, and building a loyal local customer base.
James was smart in identifying a need for a product that takes the customer in the opposite direction than that of the health-crazed, caffeine-reducing masses. He has labeled his rebel libation as high octane, with as much caffeine as coffee. The BUT, according to his website, ZestTea.com, is that the sipper experiences no jitters and no crash. To learn how they do it you'll have to read at his site.
First, though, read at Entrepreneur.com about his three steps for building and marketing a successful niche business: This Booming Tea Seller Has 3 Business-Building Lessons to Share