Monday, March 13, 2017

SELLING HANDMADES: What Are Customers Seeking?

 

What You're Ultimately Selling Is Something Very Intangible.

I once saw life coach Tony Robbins on TV, and he spoke along this line, that customers are purchasing an experience. This means that they are pretty much seeking a feeling or emotion when they shop.

I was purging my files and ran across this gem, on a snipped piece of pink paper. Don't remember from where I got it, and I believe it refers to interaction with potential customers on the sales floor. You will see, though, that it is important to understand for any type of selling:

Selling is a dialogue, sometimes very short and to the point; other times a bit longer because it's a different customer with different wants. It's during these selling conversations that you have the chance to turn visitors into customers and customers into loyal shoppers. However short or long the time with customers, you help them make buying decisions about what they want for themselves, relatives, friends, and their home. What you're ultimately selling is something very intangible.

When customers buy business suits or outfits for casual Friday, what they're really buying is professionalism and self confidence. When a customer buys cosmetics, she wants to feel good and look good. When shoppers buy wedding gifts, graduation gifts or Christmas gifts, they are buying good feelings and goodwill. Customers want to feel good when they shop!

For the creative, no matter how we sell or what, it is important to remember that customers are seeking an ambience, a favorable and compatible environment. That's why branding is so important, as well as business collateral, tone of writing and speaking, attitude, attention to detail, confidence, thoroughness, compassion and the ability to relate, etc. All of these contribute to presenting the experience that your customers are seeking. Learn the difference between shoving a product or service into your potential customers' faces ~versus~ delivering a great experience. 

Friday, January 13, 2017

COPYRIGHTS: Myths Debunked Re Selling Pattern-Made Products

Learn from the So Sew Easy website about myths regarding selling products sewn with patterns. The info is so very interesting, valuable and important for handmades sellers, and anyone else using patterns to create products for sale. You'll be surprised by what you read! I was amazed, but it makes so much sense really. That's why the law supports it!

Sewing pattern copyright law – myths debunked






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Thursday, January 5, 2017

Jobs & Employment: Blogarama

Blogarama has a job board. This is what they share at the site:

The Blogarama's Work From Home Job Board is a job board for bloggers looking for work from home positions and for companies looking for bloggers to hire. 

Here are some jobs that I saw in a recent email from them:

Monday, January 2, 2017

BUSINESS: James At Zest Tea On Business Success




So, what does it take? Business success, that is. Just how do you DO it? Become a success. Well, one of my 3 buzz words is innovate. If you can't find it, create it. If no one has it, build it. If you need it, but can't source it, most likely someone else is searching too.

James Fayal, whose product Zest Tea won Best New Product at the 2015 World Tea Expo, says that his product fulfills a need that his competitors don't perceive.  He has made some smart business moves to carve out his place in a saturated market. Among the ways that he marketed his beverage to get a foothold was through targeted internet campaigns, and building a loyal local customer base.

James was smart in identifying a need for a product that takes the customer in the opposite direction than that of the health-crazed, caffeine-reducing masses. He has labeled his rebel libation as high octane, with as much caffeine as coffee. The BUT, according to his website, ZestTea.com, is that the sipper experiences no jitters and no crash. To learn how they do it you'll have to read at his site.

First, though, read at Entrepreneur.com about his three steps for building and marketing a successful niche business: This Booming Tea Seller Has 3 Business-Building Lessons to Share


Source: Entrepreneur.com





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